Effective date: November 3, 2026 · Last updated: November 3, 2026

Please read these Terms of Service carefully. They explain the rules for using vertomarketing.ca, our free tools and our communication channels, and the general terms that apply when you book a consultation or buy services from Verto Marketing.

1. About These Terms

These terms are an agreement between you and Verto Marketing (“Verto”, “we”, “us” or “our”), a digital marketing agency based in Brampton, Ontario, Canada. By using our website, free tools or chat assistant, booking a consultation or contacting us, you agree to these terms and to our Privacy Policy. If you use the site on behalf of a business, you confirm that you are authorised to accept these terms for it. If you do not agree, please do not use the site.

2. Who May Use the Site

The site and our services are intended for business owners, managers and their teams who are at least 18 years old, or the age of majority where they live. You agree that the information you give us is true, current and complete.

3. Acceptable Use

You may use the site only for lawful purposes. You agree not to:

Submit false, misleading or someone else’s information, or request reports for a business you do not own or represent.
Use our free tools to gather research or reports for resale, or on behalf of another marketing agency, without our written permission.
Copy, scrape, crawl or harvest content, tools or data from the site using automated means.
Try to disrupt, overload, probe or gain unauthorised access to the site, its systems or other users’ information.
Upload or send viruses, malicious code, spam or unlawful, offensive or infringing material.
Get around limits, verification steps or security measures on our forms and tools.

We may block, limit or remove access for anyone who breaks these rules.

4. Free Tools, Reports and the Chat Assistant

Our free audits, assessments, planners and calculators produce estimates and recommendations based on your answers, public information and automated checks, including third-party data and artificial intelligence (AI). They are for general business planning and are not legal, financial, tax or other professional advice.
Scores, forecasts, budgets, lead estimates and other figures are illustrations only. Real results depend on many factors outside our control.
We may limit free reports, for example to one per website within a set period, require email or phone verification, and decline or cancel requests that appear to come from another agency or to misuse the tools.
Reports are for your own business use. You may share them within your business, but you may not resell or republish them, or remove the Verto Marketing name, branding or notices.
Verto Assistant, our chat assistant, gives general answers about our services and may make mistakes. Always confirm important details with our team before making decisions.
We may change, suspend or stop any free tool at any time.

5. Free Consultations and Bookings

Free consultations and strategy calls are offered without obligation. When you book, please give accurate contact details and choose a time you can attend. If you need to cancel or reschedule, please let us know at least 24 hours in advance. We may reschedule if something unexpected comes up, and we may decline bookings that appear to be spam or from competitors. Ideas we share in a free consultation are general recommendations; detailed strategies, audits beyond our free tools and implementation are paid services.

6. Free Website Offer

From time to time we offer eligible businesses that do not yet have a website a free domain name, hosting and one business email account for the first year when Verto designs and builds their website. Unless the offer says otherwise:

The offer applies only to new website projects that Verto is engaged to build under a paid agreement.
The free period is 12 months from the date the website goes live or the domain is registered, whichever is first.
After the first year, renewal of the domain, hosting and email is charged at the rates in effect at that time, and we will remind you before renewal.
Premium domain names, extra email accounts, additional storage and third-party add-ons are not included.
The domain is registered in your business’s name or transferred to you on request once all invoices are paid.
We may change or end the offer for future projects at any time; changes do not affect projects already agreed.

7. Paid Services, Quotes and Payment

Every project is quoted individually. Paid services are provided under a written proposal, quote, statement of work or service agreement (an “Agreement”) that sets out the scope, deliverables, fees, timelines and payment terms. If an Agreement conflicts with these terms, the Agreement applies.

Quotes are valid for 30 days unless stated otherwise.
Work starts once the Agreement is accepted and any required deposit is received.
Invoices are payable within the time stated on the invoice. We may pause work or ad management on overdue accounts.
Fees do not include applicable taxes such as HST, which will be added to invoices.
Requests outside the agreed scope will be quoted separately before we start them.
Cancellation, notice periods and refunds are governed by your Agreement.

8. Advertising Spend and Platforms

Advertising spend (the money paid to Google, Meta, TikTok, LinkedIn, Amazon and other platforms to run ads) is separate from our management fees. Ad spend is paid directly to the platforms by you, using your payment method in your own ad accounts, unless your Agreement says otherwise. All advertising is subject to each platform’s own policies, approvals and decisions. We are not responsible for ad rejections, account restrictions or suspensions, policy changes, outages, algorithm changes or billing decisions made by these platforms.

9. Client Responsibilities

To help us get results, clients agree to:

Give us accurate information, timely feedback and approvals, and the access we reasonably need.
Provide content, images, logos and other materials that you own or have permission to use.
Make sure your products, services, offers and claims are lawful and accurate, and that your business holds any licences it needs.
Respond promptly to enquiries and leads generated by our work.

Delays caused by missing information, access or approvals may affect timelines and results.

10. Accounts, Ownership and Deliverables

Your advertising, analytics, social media, Google Business Profile and similar accounts stay in your name. We work inside them with partner or manager access, which you can remove at any time.
Once all invoices for a project are paid, you own the final deliverables we create specifically for you, such as your website content and design, ad creatives and brand assets, as set out in your Agreement.
We keep ownership of our own tools, templates, code libraries, frameworks, methods and know-how, and you receive a licence to use any of these that form part of your deliverables.
Third-party items, such as themes, plugins, stock images, fonts and software, remain subject to their own licences.

11. No Guarantee of Results

Marketing results depend on many factors outside our control, including your market, competition, budget, offer, website, reviews, sales process and the decisions of search engines and advertising platforms. While we work hard to improve your results, we do not guarantee any specific ranking, traffic, number of leads, sales, cost per lead or return on ad spend. Any examples, case studies or figures on our site describe past or sample results and are not a promise of future results.

12. Text, WhatsApp and Email Messages

If you give us your mobile number, you agree that we may send you a one-time verification code and messages about your request. If you also opt in to updates, we may send occasional marketing messages. Message frequency varies. Standard message and data rates may apply. Reply STOP to stop text messages or HELP for help, or contact us. You can unsubscribe from emails using the link in any message. See our Privacy Policy for details.

13. Intellectual Property

The site and everything on it, including text, graphics, illustrations, logos, tools, calculators, reports and code, are owned by Verto Marketing or our licensors and are protected by copyright, trademark and other laws. You may view and print pages for your own business use. You may not copy, modify, distribute, sell or create derivative works from them without our written permission. Other company names and logos shown on the site belong to their owners and do not imply endorsement.

14. Content You Send Us

When you send us information, files or messages, you confirm that you have the right to share them. You give us permission to use them to respond to you and provide our services. Please do not send passwords, payment card numbers or other sensitive information through our forms or chat; we will never ask for your passwords. Ideas and feedback you share may be used to improve our services without any obligation to you.

15. Reviews, Testimonials and Portfolio

Reviews and testimonials on our site come from real clients. Unless your Agreement says otherwise, we may name your business as a client and show work we created for you in our portfolio and marketing. You can ask us to stop at any time and we will remove it from future materials within a reasonable time.

16. Third-Party Services and Links

Our site and services use and link to third-party services, such as Google, Meta, booking, video meeting, messaging and payment providers. We do not control them and are not responsible for their content, availability or practices. Your use of them is subject to their own terms and privacy policies.

17. Disclaimer

The website, free tools, reports and chat assistant are provided “as is” and “as available”. To the extent permitted by law, we make no warranties of any kind, express or implied, including about accuracy, completeness, availability, fitness for a particular purpose or freedom from errors or viruses.

18. Limitation of Liability

To the extent permitted by law, Verto Marketing and its owners, staff and contractors are not liable for any indirect, incidental, special, consequential or punitive losses, or for any loss of profits, revenue, data, goodwill or business opportunity, arising from your use of the site, free tools, reports or chat assistant, or your reliance on them. Our total liability for any claim relating to the site or free tools is limited to CAD $100. Liability for paid services is set out in your Agreement and, if the Agreement is silent, is limited to the fees you paid us for the affected service in the 3 months before the claim. Nothing in these terms limits any liability that cannot be limited by law.

19. Indemnity

You agree to compensate and protect Verto Marketing from claims, losses and costs, including reasonable legal fees, arising from your breach of these terms, your misuse of the site, or materials, offers or claims you provide or ask us to publish.

20. Changes, Suspension and Termination

We may update these terms from time to time. The “Last updated” date shows the latest version, and continued use of the site after changes means you accept them. We may change, suspend or end any part of the site or our free tools, or restrict your access if you break these terms. Sections that by their nature should continue, such as intellectual property, disclaimers, limitation of liability and indemnity, continue after your use ends.

21. Governing Law and Disputes

These terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. If a concern arises, please contact us first so we can try to resolve it quickly and informally. If we cannot resolve it, you and Verto agree that the courts of Ontario have jurisdiction.

22. General Terms

These terms, our Privacy Policy and any Agreement form the entire agreement between us about their subject.
If any part of these terms is found invalid, the rest remains in effect.
If we do not enforce a right right away, we do not give it up.
We are not responsible for delays caused by events beyond our reasonable control, such as outages, platform failures, natural events or government action.
You may not transfer your rights under these terms without our consent; we may transfer ours as part of a business sale or reorganisation.

23. Contact Us

Questions about these terms? Contact us:

Verto Marketing
Brampton, Ontario, Canada
Email: hello@vertomarketing.ca
Phone or WhatsApp: +1 647 633 5566

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