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Generative Engine Optimization for AI Recommendations
Our generative engine optimization helps AI tools like ChatGPT, Gemini, Copilot and Perplexity understand your business and recommend it. We help businesses across Canada show up when customers ask AI for a recommendation.
4.9 average client rating
250+ projects delivered
Since 2016 serving businesses across Canada
GEO: Generative Engine Optimization
Get Recommended When Customers Ask AI
More people now ask AI assistants “who’s the best accountant near me?” instead of scrolling search results. These tools build answers from sources they trust. Generative engine optimization makes sure your business facts are clear and consistent, your content answers real questions in depth and trusted websites mention you, so AI tools have good reasons to include you.
VM
★★★★★ 4.9
Average client rating
What Every GEO Plan Includes
The signals generative engine optimization strengthens, because AI assistants rely on them when they recommend businesses.
AI Visibility Check
We test what major AI tools say about you and your competitors today.
Clear Business Facts
Consistent details across your site, profiles, schema and directories.
In-Depth Answer Content
Pages that explain your services, process and expertise clearly.
Trusted Mentions
Reviews, listings, articles and partner mentions that AI tools learn from.
Free SEO and AI Visibility Check
Can AI Assistants Find and Recommend You?
Answer a few questions while we check your homepage automatically. See how ready your site is for AI search optimization and generative engine optimization, with the first fixes and a 90-day plan.
Our Process
Our GSO Process
AI search is new, but generative engine optimization is practical work. Here’s how our GEO services approach it.
Test AI Answers
We ask leading AI tools the questions your customers ask and record the results.
01
Fix Your Facts
Business details, schema and profiles are made accurate and consistent.
02
Create Answer Content
We publish content that answers customer questions fully and clearly.
03
Monitor Mentions
We re-test AI answers regularly and report how your visibility changes.
04
GEO Guide
Get Recommended When Customers Ask AI
Generative engine optimization helps your business appear in answers from ChatGPT, Gemini, Perplexity, Copilot and Google’s AI Overviews. As more people ask AI tools for recommendations, being cited and named there is becoming as important as ranking on Google.
On This Page
What Generative Engine Optimization Is
Generative engine optimization, or GEO, is the practice of making your business easy for AI tools to understand, trust and recommend. It focuses on clear facts, helpful content and consistent information across the web.
Where SEO aims for a ranking, GEO aims for a mention or citation inside an AI-generated answer.
How AI Tools Build Answers
AI assistants combine what they learned during training with live search results. They favour sources that answer questions directly, are consistent with other trusted sources and come from businesses with a clear online presence.
If information about your business is vague, outdated or contradictory, AI tools are less likely to recommend you.
GEO and SEO Work Together
Strong SEO is the foundation of GEO. Pages that rank, load fast and are well structured are also more likely to be read and cited by AI tools. GEO adds extra focus on direct answers, entity information and mentions on other sites.
We plan both together.
Clear, Consistent Business Facts
AI tools need to be confident about who you are.
- Same business name, address and phone everywhere.
- Organization and LocalBusiness structured data.
- A detailed About page with credentials and history.
- Complete Google Business Profile and key directories.
- Consistent service descriptions across platforms.
Content AI Tools Can Use
AI tools quote content that answers questions plainly. Short, direct answers near the top of a page, followed by detail, examples and FAQs, make your content easy to cite. Comparison pages, cost explanations and how-to guides are especially useful.
We write content for people first, structured so machines can understand it.
Trusted Mentions Across the Web
AI tools give weight to what others say about you. Reviews, industry directories, local news, partner websites and expert articles all help establish your business as a credible source.
We plan digital PR and listings that build these mentions over time.
Measuring ChatGPT Visibility
We test the questions your customers ask in ChatGPT, Gemini, Perplexity and Google, record whether your business is mentioned and track changes over time. We also monitor referral traffic from AI tools in your analytics.
Results are reported alongside your regular SEO metrics.
What GEO Cannot Promise
No one controls exactly what AI tools say. Answers vary by question, location and user, and models change frequently. GEO improves your chances of being recommended, but it cannot guarantee a specific mention.
Be cautious of anyone who promises guaranteed AI rankings.
Common GEO Mistakes
Common problems include inconsistent business details, thin service pages, no FAQs, missing structured data and no presence outside your own website. Fixing these basics often makes the biggest difference.
We start with an audit of how AI tools currently describe your business.
Getting Started With Verto
We provide generative engine optimization alongside SEO and answer engine optimization for businesses across Canada. Every plan starts with a check of your current visibility in AI search.
Run our free SEO and AI Visibility Check to see where you stand.
Further reading: Google Search Central: AI features and your website
Our work
See the Work Behind the Results
Real campaigns, websites and brands we’ve built for businesses like yours. Have a look, then picture what we could build for you.
Popular Questions
Generative Engine Optimization: Your Questions Answered
Generative engine optimization is new, and there’s a lot of hype around it. These answers explain in plain terms how AI tools like ChatGPT and Gemini choose businesses to recommend, and what we do to get yours mentioned.
What is generative engine optimization?
GEO is the work of helping AI tools such as ChatGPT, Gemini and Perplexity find, understand and recommend your business when people ask them questions.
Is GEO different from SEO?
They overlap. Strong SEO helps, but AI tools also weigh clear facts, in-depth answers and mentions across the web, so generative engine optimization adds extra work on top.
Can you guarantee ChatGPT will recommend us?
No. No one controls what AI tools say. We improve the signals they rely on and track how often you appear over time.
How do you measure GEO results?
We regularly test a set of customer questions across major AI tools and report how often and how accurately your business appears, so you can see your ChatGPT visibility grow over time.
Do I still need regular SEO?
Yes. Many AI tools draw on search results, so SEO and GEO support each other. We’re based in the Toronto area and work with businesses across Canada.
Contact Us
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- 70%Returning Clients
- 90%Success Rate
- 10+Years of Experience
- 250+Projects Delivered
