Paid Social Commerce Agency: Turn Browsers Into Buyers on Meta & TikTok
A paid social commerce agency does more than just run brand awareness campaigns—it builds seamless shopping experiences that convert discovery into purchase directly within social platforms. At Verto Marketing, we specialize in Meta (Facebook & Instagram) and TikTok advertising that drives product sales through shoppable content, catalog feeds, and in-app checkout experiences.
Our relationship with you relies on getting results, and social commerce results are measured in product sales, return on ad spend (ROAS), and customer acquisition cost. Each and every day, our primary focus is building campaigns that turn social browsers into buyers. This includes:
- Meta catalog sales campaigns
- TikTok shopping ads management
- Instagram product tag optimization
- Dynamic product ads
- Shoppable video & live commerce
- In-app checkout setup
verto marketing
How Our Social Commerce Services Help Grow Your Revenue
Combining Product Discovery with Seamless Checkout
The secret to successful social commerce is much more than just running product ads. Other agencies might promote your products but send users to a slow-loading website where they abandon their cart. These campaigns are not performing up to their optimal level.
The secret to achieving optimal social commerce results lies in the ability to reduce friction between discovery and purchase. For example, instead of showing a product ad that sends users to your website to check out, we use meta social commerce advertising that lets users complete their purchase without ever leaving Instagram or TikTok. This approach dramatically reduces drop-off and increases conversion rates.
As a tiktok shopping ads agency businesses trust, we understand that today’s consumers expect to buy where they discover. We help you create seamless shopping experiences that capture impulse purchase intent before it fades.
Real Certified Social Commerce Professionals
Get a team of experienced social commerce specialists who have a minimum of 3 years experience managing product-focused campaigns on Meta and TikTok for businesses across various industries. We hold certifications in Meta Commerce and TikTok Shopping platforms. We help you create the perfect combination of creative strategy, product feed optimization, and audience targeting to ensure we achieve your sales goals.
what you get
What Is Included in Our Paid Social Commerce Services?
When you partner with Verto Marketing, you’ll gain access to our full range of social commerce services. These services are designed to optimize every facet of your social selling presence, including:
Meta Catalog Sales Campaigns
One of the first things we’ll do for your business is connect your product catalog to Meta and launch catalog sales campaigns. Our social commerce marketing services include:
Catalog connection: Syncing your products with Meta Commerce Manager
Collection ads: Immersive product discovery experiences
Carousel ads: Showcasing multiple products in one ad
Dynamic product feeds: Automatically showing the right products to the right people
Retail integration: Connecting Shopify, BigCommerce, or custom catalogs
TikTok Shopping Ads Management
TikTok has transformed social commerce with its addictive content and seamless shopping features. Our tiktok shopping ads agency approach includes:
Product catalog sync: Connecting your products to TikTok Shop
Shopping ads: Product-focused ads that drive direct sales
Live shopping: Real-time product showcases and sales events
In-feed shopping: Native product discovery in the main feed
Creator partnerships: Leveraging influencers for authentic product promotion
Shoppable Video & Live Commerce
Video is the engine of social commerce. We help you create and optimize:
Shoppable video ads: Product tags that link directly to checkout
Product showcase videos: Highlighting key features and benefits
User-generated content campaigns: Leveraging customer videos
Live shopping events: Real-time product launches and sales
TikTok LIVE product demonstrations: Interactive shopping experiences
Dynamic Product Ads & Retargeting
We keep your products top-of-mind with sophisticated retargeting:
Dynamic product ads: Automatically showing products users have viewed
Cross-sell workflows: Suggesting complementary products
Abandoned cart retargeting: Re-engaging shoppers who didn’t complete purchase
New customer acquisition: Finding new buyers through lookalike audiences
Post-purchase upselling: Encouraging repeat purchases
Creating Success
Our Strategic 3 Phase Social Commerce Process
Commerce Audit
We analyze your product catalog, current social presence, and ecommerce setup. We identify opportunities for seamless in-app shopping experiences.
Platform Setup
Our team connects your product catalog to Meta and TikTok, sets up Commerce Manager and TikTok Shop, and ensures tracking is properly implemented.
Optimization & Scaling
We continuously optimize product feeds, creative, and audiences based on ROAS and conversion data. We scale what works and refine what doesn't.
“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why paid search Ads can bring in the numbers
3x
higher conversion rates for in-app checkout compared to website checkout from social traffic
$10B+
projected TikTok Shop GMV in North America by 2026—massive opportunity for early adopters
2.5x
higher average order value for customers who purchase through shoppable content vs. traditional ads
FAQ
Frequently Asked Questions About Paid Social Commerce
Looking to learn more aboutPaid Social Commerce for your business? Browse our FAQs:
A: Paid social commerce is the use of paid advertising on social platforms to drive direct product sales within the platform itself. Instead of sending users to your website, social commerce ads enable users to browse products, view details, and complete checkout—all without leaving Facebook, Instagram, or TikTok.
A: Traditional social media advertising drives traffic to your website for purchase. Social commerce keeps the shopping experience entirely within the social platform, dramatically reducing friction and abandonment rates. With features like Meta checkout and TikTok Shop, users can complete purchases in just a few taps.
A: Social commerce investments vary based on product catalog size, ad spend, and platform mix. Most clients invest between $3,000 and $10,000 monthly in ad spend, with management fees ranging from $1,500 to $4,000. We provide transparent pricing based on your specific goals and product catalog.
A: We specialize in Meta (Facebook & Instagram) and TikTok social commerce, including Meta checkout, Instagram Shopping, TikTok Shop, and TikTok Shopping Ads. We can also support Pinterest and Snapchat for relevant audiences.
A: Yes, TikTok shopping ads require a TikTok Shop account. We can help you set up and optimize your TikTok Shop as part of our services, including catalog connection, payment setup, and compliance.
A: Absolutely. We can connect your existing Shopify, BigCommerce, WooCommerce, or custom product catalog to Meta and TikTok. We’ll optimize your product feeds, set up tracking, and launch campaigns.
A: We track return on ad spend (ROAS), cost per purchase, conversion rate, average order value, and overall revenue generated from social commerce campaigns. We provide detailed reporting on all metrics.
A: Yes, we work with clients across North America and internationally. Social commerce platforms support global reach, and we tailor campaigns to your target markets.
