Connected TV (CTV) & Video Ads
Connected TV Advertising: Reach Audiences on Streaming Platforms
Implementing connected tv advertising strategies is essential for reaching today’s cord-cutting audiences across North America. At Verto Marketing, we help businesses deliver targeted video ads on streaming platforms like Roku, Amazon Fire TV, Apple TV, and smart TVs. Our CTV approach combines precise audience targeting, programmatic buying, and compelling creative to maximize reach and engagement.
Our relationship with you relies on getting results, and CTV advertising results are measured in impressions, completion rates, and conversions. Each and every day, our primary focus is building ROI by delivering your message to the right households at the right time. This includes:
- Campaign strategy & audience planning
- Programmatic ad buying & optimization
- Audience targeting & segmentation
- Creative production guidance
- Cross-device retargeting
- Performance measurement & reporting
verto marketing
Your Partner for CTV & Video Advertising
Combining Premium Reach with Precision Targeting
The secret to a successful CTV campaign is much more than just running video ads on streaming platforms. Other agencies might blast the same generic commercial to everyone and hope something sticks. These campaigns are not performing up to their optimal level.
The secret to achieving optimal CTV results lies in the ability to combine the impact of television with the precision of digital targeting. For example, instead of running a broad TV commercial that reaches thousands of irrelevant viewers, we help you target specific households based on demographics, interests, and behaviors—then serve them personalized video ads while they’re watching their favorite streaming content. This approach lifts engagement rates, reduces wasted spend, and delivers measurable results.
As a leading ctv advertising agency businesses trust, we understand that streaming audiences expect relevance. We help you deliver the right message to the right household every time.
Real Certified CTV Advertising Professionals
Get a team of experienced CTV and video advertising specialists who have a minimum of 3 years experience managing successful connected TV campaigns for businesses across various industries. We hold certifications in major programmatic platforms and stay updated on the rapidly evolving streaming landscape. We help you create the perfect combination of strategy and implementation to ensure we achieve your business goals.
what you get
Comprehensive Connected TV & Video Advertising Services
When you partner with Verto Marketing, you’ll gain access to our full range of CTV advertising services. These services are designed to optimize every facet of your streaming video presence, including:
CTV Campaign Strategy & Planning
One of the first things we’ll do for your business is develop a comprehensive CTV strategy aligned with your goals. As a full-service video advertising agency companies rely on, we create:
Campaign objectives: Brand awareness, consideration, or direct response
Budget allocation: Optimal spend across platforms and targeting strategies
Platform selection: Roku, Amazon Fire TV, Samsung TV Plus, and more
Frequency planning: Optimal ad frequency without overexposure
Measurement framework: KPIs that matter for your business
Programmatic Video Ad Buying
We leverage programmatic technology to buy CTV inventory efficiently and effectively:
Real-time bidding: Access to premium inventory across platforms
Automated optimization: Algorithms that continuously improve performance
Transparent pricing: Clear reporting on where every dollar is spent
Brand safety: Ensuring your ads appear in appropriate content
Cross-platform reach: One campaign reaching viewers across multiple streaming services
Geofencing ad services
OTT advertising success depends on reaching the right households. We target based on:
Demographics: Age, gender, income, household composition
Geography: Province, city, DMA, or custom radius
Interests: Viewing habits, purchase behavior, lifestyle segments
Retargeting: Reach households that have visited your website
Lookalike audiences: Find new households similar to your best customers
Creative Production & Optimization
Great targeting requires great creative to deliver results. Our streaming tv ads services include:
Creative strategy: Messaging that works on the big screen
Production guidance: Best practices for CTV ad creative
A/B testing: Testing different creative variations
Length optimization: 15, 30, or 60-second spots based on objectives
Dynamic creative: Personalize ads based on audience data
Creating Success
Our Strategic 3-Phase CTV Advertising Process
Discovery & Strategy
We analyze your target audience, campaign goals, and competitive landscape. We develop a comprehensive CTV strategy tailored to your business.
Planning & Targeting
Our team builds audience segments, selects platforms, and develops creative briefs aligned with campaign objectives.
Launch & Optimization
We launch campaigns across connected TV platforms, continuously optimizing targeting, bidding, and creative based on performance data.
Ready to Put Your Brand on the Big Screen?
The proof is in the numbers
The Business Impact of Connected TV Advertising
78%
of CTV viewers cannot skip ads, ensuring your message is seen and heard completely compared to traditional digital video.
78%
of Canadian households now own at least one connected TV device, giving you unprecedented access to cord-cutting audiences.
46%
higher brand recall from CTV advertising compared to linear TV, making streaming ads more memorable and effective.
FAQ
Frequently Asked Questions About CTV Advertising
Looking to learn more about CTV Advertising for your business? Browse our FAQs:
A: Connected TV (CTV) advertising refers to video ads delivered to viewers on streaming devices and smart TVs. Unlike traditional linear TV, CTV ads are delivered over the internet and can be precisely targeted, measured, and optimized. CTV includes platforms like Roku, Amazon Fire TV, Apple TV, and smart TV apps.
A: OTT (Over-the-Top) refers to the delivery of video content over the internet without a traditional cable subscription. CTV specifically refers to the television sets themselves. In practice, the terms are often used interchangeably. Connected tv advertising encompasses both concepts—delivering targeted ads to viewers watching streaming content on their televisions.
A: CTV advertising costs vary based on targeting, platforms, and competition. Most campaigns run on a CPM (cost per thousand impressions) basis, typically ranging from $20 to $40 CPM. We work with you to establish a test budget, then scale based on performance. Our management fees are separate and structured transparently.
A: CTV provides digital-grade measurement including impressions, unique reach, frequency, completion rates, and conversions. Unlike traditional TV, you know exactly how many households saw your ad and whether they took action afterward. We provide comprehensive reporting on all these metrics.
A: CTV offers sophisticated targeting including demographics, geography, household income, interests, behaviors, and retargeting based on website visits. You can also target by streaming platform, content genre, and time of day. As a leading ctv advertising agency, we help you leverage all available targeting options.
A: CTV ads are typically 15, 30, or 60-second video spots designed for the television screen. Best practices include strong branding in the first few seconds, clear messaging, and a compelling call-to-action. We provide creative guidance and can connect you with production partners.
A: CTV can drive both brand awareness and direct response. While traditionally used for awareness, CTV now offers interactive elements, QR codes, and companion banners that drive immediate action. We tailor our approach to your specific objectives.
